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How to Use the Creative Scoring AI👇
Our Creative Scoring AI evaluates your creative using over 340 data points, combined with insights from a dataset of more than 450 million ads, to predict two key scores: Performance Score and Awareness Score.
Performance Score: This score predicts the click-through rate (CTR) of your creatives, a widely recognized best practice for evaluating ad performance. It gives you a clear indication of how well your ad will perform in driving clicks.
Awareness Score: This score estimates the brand awareness impact of your creatives, measuring how memorable your ad is likely to be. It’s a critical KPI that predicts how many viewers will recall your brand after seeing the ad.
Step-by-step
Click "Creative Scoring AI" in the left-hand menu.
Then, click "Create Project Now" in the top-right corner.
Note: You need to create a brand and project to access this feature.
Upload the images/creatives you’d like the AI to evaluate (up to 25 images). Once uploaded, click "Score Creatives" to get your analysis.
View Your Results:
The heatmap overlay shows which areas of your image attract the most attention. Red areas indicate higher attention. If you prefer not to see the heatmap, simply toggle the "Heatmap" button at the bottom of the image.
On the right, you’ll see your creative scores, based on our analysis of over half a billion data points.
In the "AI-Recommended Actions to Improve Performance" section, our AI will offer suggestions to boost your performance and awareness scores.
On the top right corner of each ad creative scores, you can view the data behind the ad and make edits if needed, here's how:
The data behind your ad 👇
Change image 👇
Let's break it down:
If you believe there’s a mistake or want to upload a new image, simply click the pen icon to modify the image or its annotations.
After making changes, our AI will automatically predict areas like the logo or title. If any label seems incorrect, just click on it and edit as needed. Once you've adjusted the labels, click "Rescan with New Data" to update the results.
and it will show you all of your results as in the example below,
Good luck with scoring your creatives. 😎